Case Studies

I bring a rare combination of strategic clarity, process architecture, and stakeholder leadership to every engagement. Across my projects, I have consistently done the same things: cut through complexity to find what actually matters, build systems that empower others to execute independently, and earn trust in specialized, high-stakes environments.

I designed a content strategy that cut through the marketing noise for a private elementary school and empowered them to execute it independently.


When I started working with City, I was shown the 30-page unfinished marketing slide deck from the year before and promptly set it aside. They didn’t need workshops and worksheets to develop their positioning, a detailed buyer persona, or complicated messaging. They already knew who they were—a nontraditional school serving neurodivergent children with an education that affirmed them and met them where they were.


They already had marketing gold: the daily stories of adorable children overcoming adversity. The stories practically wrote themselves. My task was to give them easy-to-follow marketing guidelines and the confidence to lead with their core narrative. I coached them on the fundamentals of posting on social media and crafting an engaging newsletter, and I instructed them to lean into these heartwarming stories while weaving in publicity for their upcoming gala—teasers of silent auction items, sneak peaks of student spotlights, and outcomes of donor support. Within a couple of weeks, I organized the marketing guidelines, examples, and editorial calendar into a deliverable that their principal, board, and college interns could quickly absorb and act on.


City Elementary ran with the marketing strategy and met their fundraising goals for their tenth anniversary gala.

I spearheaded and managed a half million-dollar renovation of a historic, public musical instrument situated inside an active urban church.

Over the course of eight years, I built trust and credibility with St. Chrysostom’s Episcopal Church in Chicago to transform their carillon (tower bell instrument) from a rarely heard instrument in deep disrepair into an integral feature and point of pride in church life.


The carillon is an oversized, public instrument that requires a monumental outlay of support and specialized expertise to perform and maintain. As a carillon performer, I first convinced the church to schedule weekly Sunday performances, playing many of those recitals myself. In parallel, I persuaded them to include a carillon renovation in their capital campaign—not only repairing the instrument, but bringing it up to modern technical standards to allow for more nuanced, expressive music for the congregation and neighborhood to enjoy.


Once the renovation was greenlit, I served as the carillon consultant on the project, mediating among church leaders, the general contractor, the bell foundry, and other construction contractors to ensure the work was done properly, on time, and within budget.


The project was completed on time and on budget. But more importantly, the result was a stunning instrument that balances historic significance with modern improvements—one the church has kept at the center of its Sunday services, funerals, weddings, and neighborhood events ever since.

I served as the managing editor of the premier campanology journal in North America and elevated the operations and publication quality to high academic journal standards.

As the managing editor of the Bulletin of the Guild of Carillonneurs in North America (GCNA), I developed a process architecture that streamlined operations that outlasted my tenure. I oversaw a team of 6-10 committee members and managed the entire editorial cycle from article evaluation to mail distribution of 450+ copies to recipients around the world. To facilitate smooth production, I built workflows around a publication schedule that spanned more than a year. To distribute ownership across the committee, I developed editorial policies aligned with best practices in academic publishing, along with living frameworks including a house style guide, submission guidelines, and review checklists.

Throughout, I worked to empower my committee members in evaluating and editing submissions so they were fully invested in the journal’s success. Collaborating with committee members, board members, and authors alike, we published a professional issue every year.