Pragmatic AI and Content Strategies for Marketing Teams
“My specialty is bringing order to chaos. I do my best to chart a feasible path forward for your team that you’ll feel confident about.”
—Kim Schafer, Founder and Strategic Advisor, Thruline Agency
You Don’t Need More AI Tools. You Need Clarity.
Marketing teams are being pushed to adopt AI fast, often before anyone has defined the problem that needs to be solved. You’re left with the dreaded tool sprawl and eye-watering frustration when the projected ROI doesn’t pan out.
And yet your core strategy to understand, reach, and engage your customers stays the same. Your KPIs still need to be hit.
You want AI capabilities that work with you, not against you. You need a clear content marketing strategy that cuts through the noise. Thruline Agency leads the way on both.
I guide marketing teams into a clear path forward in AI and content strategies that actually support your people and brand.
Are You Experiencing Any of These?
- Decreasing lead quality despite steady content output
- Overwhelmed teams from constant tool churn and conflicting priorities
- Confusion over how to implement AI without losing authenticity
- Content that sounds like everyone else’s
- Content that gets rewritten, over and over and over
- Messaging doesn’t seem to target anyone in particular
It’s exhausting and ineffective. There’s a better way.
What You Want for Your Content Marketing
Defensible Decisions
You want robust evaluation criteria and guardrails to guide your decisions on AI tools, so you’re ready when leaders ask questions. You want to reclaim your decision authority so AI supports your expert judgment instead of replacing it.
Workable AI Adoption
You want feasible plans in selecting AI tools tailored to your team—not an endless list of options all saying “optimize this” and “scale that.” You want to know the best use cases and get frameworks to make smart decisions.
Practical Content Strategy
You want to get back to basics in your marketing strategy instead of spinning your wheels in tactics. Who exactly are your customers? What are their pain points? You know that cutting the fluff in writing and tactics leads to focused teams and improved results.
“Kim’s clear, powerful guidance helped our nonprofit soar. She curated positive examples of marketing we’d done well, showing us what to do more of, and created a targeted content calendar just for us. We sailed through our benefit with compelling messaging and exceeded our fundraising goals. A huge and meaningful infusion of insight.”
— Jennifer Iverson, Board President, City Elementary
How Thruline Works
A lot of marketing headaches—AI or not—result from ill-defined problems and pressure to act before alignment can even exist. Thruline is here to interrupt the costly pattern without slowing your team to a crawl.
1. Discover
Map out your current workflows and articulate your current content strategy to find gaps and inefficiencies.
2. Define
Define your content strategy: goals, brand differentiators, personas, topics, and more.
3. Design
Design content production and distribution workflows.
4. Integrate
Add AI capabilities into workflows based on fit, risk, and feasibility.
5. Measure
Determine KPIs to track. Tweak strategy and workflows based on ongoing evaluation.
