Turn Your Expertise into Authority That Attracts Clients
“My specialty is bringing order to chaos. I do my best to chart a feasible path forward for your team that you’ll feel confident about.”
—Kim Schafer, Founder and Strategic Advisor, Thruline Agency
Move Beyond Referrals. Build a More Reliable Pipeline.
Thruline helps small and mid-size professional services firms turn their expertise into focused marketing strategies that support business development and long-term growth.
Many successful firms grow through referrals and relationships. But over time, leaders often realize that relying on referrals alone can make growth unpredictable.
A strong marketing strategy right-sized to your team can help your firm become more visible, credible, and authoritative to prospective clients.
Does This Sound Familiar?
- Your firm depends heavily on referrals
- Your website doesn’t reflect the depth of your expertise
- Your messaging sounds identical to competitors’
- Your team experiments with AI tools but lacks clear guidelines
- Marketing efforts are sporadic because client work always comes first
There’s a better way to a consistent pipeline of business.
Marketing professional services isn’t about volume or visibility alone. It’s about trust, authority, and expertise.
“Kim’s clear, powerful guidance helped our nonprofit soar. She curated positive examples of marketing we’d done well, showing us what to do more of, and created a targeted content calendar just for us. We sailed through our benefit with compelling messaging and exceeded our fundraising goals. A huge and meaningful infusion of insight.”
— Jennifer Iverson, Board President, City Elementary
Do Less With Greater Intent
An effective marketing plan is a selective marketing plan. Thruline helps leaders:
- Identify the content topics that reflect their firm’s strongest expertise
- Develop realistic publishing rhythms aligned with team capacity
- Create flexible plans that evolve with business priorities
- Introduce AI tools thoughtfully to support efficiency
Planned and deliberate initiatives produce stronger long-term results than random acts of marketing.
A More Confident Approach to Growth
What marketing beyond referrals looks like:
- Improved visibility with ideal clients
- Stronger positioning for higher-value engagements
- Supported sales conversations from differentiated content
- Reduced dependence on founder-driven networking
The right-sized marketing plan can bring sustainable growth.
Why Work With Thruline
Clients choose to work with me because I help them move beyond fragmented marketing activity and toward a more deliberate, expertise-driven pipeline strategy.
- I understand that professional service firms sell judgment, trust, and intellectual capital
- I bring strategic clarity where firms often feel stuck—when growth has plateaued despite strong client relationships
- I help translate deep expertise into thought leadership that resonates with sophisticated buyers
- I design sustainable systems, not consultant dependency
- I bring a directive yet pragmatic consulting style, serving as a partner who brings perspective
Ultimately, clients work with me to make growth more intentional.
